Helping food & drink leaders find growth in a changing food system
Combining 25+ years of commercial, consumer and leadership experience with an understanding of how food & drink is changing to help businesses make better strategic decisions.
FOOD & DRINK STRATEGY ADVISER I FORMER CEO I GLOBAL MARKETING LEADER
THE QUESTIONS I HELP LEADERS ANSWER
A DISTINCTIVE PERSPECTIVE
Consumer x Commercial x Food System
Bringing together consumer insight, commercial experience and a wider food system perspective to turn complexity into clearer strategic choices and opportunities for growth
Meet Catherine
I'm Catherine Archer. I've spent over 25 years building food and drink brands and businesses, from global FMCG companies to leading JING Tea as CEO.
I've experienced the challenges of growing a business first-hand, so I understand the importance of strategy that works in the real world, not just on paper.
Today, I work with CEOs, founders and leadership teams, bringing an independent perspective, commercial experience and a genuine curiosity about where food and drink is heading.
Strategic Advisory
Independent senior thinking, challenge and perspective for CEOs and leadership teams facing important decisions.
Growth & Strategy Projects
Focussed work to identify opportunities, sharpen positioning and develop strategies.
Food & Drink Expertise
Specialist insight into changing consumers, markets and the wider food system, through workshops, expert input and strategic projects.
How I Can Help
